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The Clarion University Small Business Development Center (SBDC) is coordinating the following webinar (read below) on November 12, 2020 from 10:30 a.m. to 11:30 a.m. There is no cost to participate. Restaurant and bar owners are encouraged to attend via Zoom. To register, click here.
10:30 AM – 11:30 AM (EST)
Open – 176 places remaining
11/12/20 8:00 AM (EST)
COVID-19 General Support, Managing a Business, Marketing/Sales
The Covid-19 pandemic is just one of many crises we are all trying to live and work through. However, for restaurants, the challenges have been far greater than anyone could have imagined. Rapidly evolving and diverse opening and closing mandates have led to the permanent closures of nearly 75,000 restaurants to date and thousands more are on the brink of disaster! No one has any idea how the next wave will impact us and how we should compete to win, but we’re going to do our best to help you. Designed for restaurant and bar owners, operators and marketers or any hospitality leader, this seminar will reveal the six key actions you must take to improve your chances for success. Speaker: Stephen Wayhart, Managing Partner, BrandMill. For over 30 years, Stephen Wayhart has been a brand builder and growth marketer in the hospitality industry consulting starting at McDonald’s Corporation and consulting for over 1,200 restaurants and serving on the board of its national advertising coalition (OPNAD). Then he helped lead the Italian Oven restaurant chain to a successful IPO. As principal of BrandMill, he has improved a wide variety of hospitality, restaurant, beverage and entertainment brands such as Baja Fresh Mexican Grille, Emiliano’s Mexican Restaurant, The Gateway Clipper Fleet, Iron City Beer, Kennywood Park, Idlewild & SoakZone, the Priory Hospitality Group, the Pennsylvania Restaurant & Lodging Association and more. Stephen builds strong, purpose-driven brands that make a profitable and positive impact. Co-sponsored by Clarion University SBDC, Penn State SBDC and University of Scranton SBDC Center of Excellence for Agriculture
You will receive information for Zoom after you have registered for the event.